IN HER SHOES: Lulu & Georgia

Have you met these lovely ladies yet?

{Beautifully illustrated by Inslee}

These ladies are the spirit of all of us design loving fanatics.

They were named in honor of Sara’s (owner of Lulu & Georgia)  grandfather and father and today we have the honor of getting a peek into shop owner Sara’s life.


Hi readers of Effortless Style! I’m honored Camila asked me to take part in this fun series. I’m Sara, owner of the newly launched home decor shop, Lulu & Georgia and Vice President of Decorative Carpets, a to-the-trade carpet and rug company in West Hollywood. Here’s a little peek into my day…

6:30am- The moment I open the bedroom door, my pup, Dolly jumps into our John Robshaw covered-bed while I get ready. Heading out the door, I slip on my black ankle booties. Heels have become a signature look – I don’t wear anything under 4 inches! Dolly wishes she could wear a pair, too :)

8:00am- Get to work and start catching up on emails. Soaking up the hour of silence before staff and customers flood in.

9:00 am- Breakfast meeting at Cecconi’s with the Executive Board of The Avenues of Art, Fashion, and Design District. Planning our Holiday Guide.

10:00am- Design meeting for our new winter collection. Thinking mustard, tangerine, and navy…

Noon- Grab a quick bite on the way to a designer presentation. If I have time to stop and eat (which is rare), my fave stops are Lemonade, Hedley’s, and Ed’s Coffee Shop.

1:30pm- My assistant, Michaela, came by the office to work on our 12 days of Lulu & Georgia giveaways. Stay tuned!

3:00pm- We head to Sur, a restaurant on Robertson (owned by a Real Housewife of Beverly Hills!) to scope it out for a possible office holiday party. We LOVED it!

6:00pm- Evening walk with Dolly!

7:00pm-8:00pm- Hurrying to get everything done before the end of the day. Work never seems to end, but I’m off to dinner at 8pm with a friend at Sotto.

10:00pm- Watching the sneak peek of the new Downton Abbey season with my boyfriend. We can’t wait to see Mary and Matthew get married :)

Thanks so much for having me by your beautiful blog today, Camila!


A big thanks to Sara for sharing a peek of her day. What a fun job! Her family has been in the design field for decades and she was literally born to do this job. As a special bonus Sara is offering 10% for Effortless Style readers with promo code INHERSHOES10 (exp 12/14).

Here are some of my favorite picks:

My picks:

Mariposa Pillow for $65! Unbelievable price point!
Evelyn Orb Lamp for $322.50(Sort of obsessed with this pick. I could put it in every room in my house and it would look fab.)
Florence throw for only $35! Available in a great selection of colors.
Faye Chair for $877.80.Love the contrast of the dark frame with the light upholstery.
Mae mirror for $179.90Mae has always been on my short list of girls name so this mirror had me at hello.
Oxford storage ottoman in tangerine for $259.90. This little number would fit right at home in Hudson’s nursery.

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3 Responses to IN HER SHOES: Lulu & Georgia

  1. Love peeking in to Sarah’s day! She wears so many different hats. Love that she’s a heel girl like me. ;)

  2. michaela says:

    Sara really is great! I love working with her :) She’s serious about her heels, too! I told her I can’t wear heels like that everyday and she said, “It’s because you give yourself the option of flats– they know the difference!” Adorable. Fun to help Sara put this together…it’s such a joy to work for L&G. Thanks for the feature, Camila! xoxo

  3. Thanks for sharing cure photos of Dolly, great shoes, and fabulous home design items!

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