Today’s featured IN HER SHOES lady is the effortlessly stylish Erika from Small Shop. Small Shop is a branding studio that Erika runs. Her graphic design skills are out of this world and I’ve been saving my pennies to use her company when I re-design Effortless-Style. I loved getting a peek into her day. Enjoy checking out her little mini-me and some of the latest projects she is working on.
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Hello! I’m Erika from small shop and I’m excited to bring you along through my typical day. I’m sure it always seems more glamorous than it actually is! ;o)

6:30 am My 3 year-old saunters in, usually with an agenda for her morning. Today she grabs my iPad to watch some random video she saw last night.

7:15 am After breakfast, I head back upstairs, and she follows me up. She is in her “copy mommy” phase, and it cracks me up — eye shadow, really???

8:15 am My husband will usually take her to school after I get her and myself ready for the day. Even though I work from home, I usually try to dress the part — it helps me feel more creative for my stylish clients! My go-to uniform: casual blouse, skinny jeans, cute shoes, and a scarf or fun necklace.

8:45 am My husband is awesome and brings me back coffee. Yay! I’ll take the dogs out for their morning walk — we got our Shiba Inu (Maya) when we lived in NYC. Kekoa, our big lap dog, is an Akita. He’s a lover not a fighter. ;o)

9:00 am My workday begins. I spend the first hour going through my inbox and getting back to as many inquiries as I can. Some days I’ll have a moment to check a few blogs.

10:15 am I try to schedule only 1-2 projects a day, otherwise my brain gets flooded with the multitude of tasks on my plate! Today, I get to work on a new brand I’m developing. We just launched a temp page for a new client! It was such a blast to get to collaborate with the talented Inslee Haynes. Fun!

12:30 pm Break for lunch, go through my packages. One of the perks of this job is I get sent materials and products for editorial consideration.

1:00 pm Back to work. I’ve got to get these files off to my Developer for my new site! It’s been in the works forever as it’s tough to find the time to work on it. Sneak peek:

6:00 pm My daughter’s home and will usually eat dinner before us. Then she’ll get very busy with her toys or her current favorite Disney movie while I make dinner for my husband and myself. The trail…

7:45 pm She goes up for a bath and bed, and then my husband and I get an hour to watch TV while we eat. I try to get on my iPad and check out more blogs. Then we usually get back to work. I have to do all blogging after dinner, otherwise I’ll never have billable hours in the day!

11:00 pm I try my best to be in bed at a decent hour! I always have to read a little to get my brain to calm down and stop thinking. So I’ll either tackle that stack of magazines and catalogs I have piling up, or read a good spy novel. Either way, it’s a great way to end the day!

Thanks for coming along with me today!

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What a day! So happy that I’m back in the swing of things with IN HER SHOES. If you want to check out all of past ladies that have been featured (there have been 70!) click here.