Category Archives: the martha rules

Continue reading →” rel=”nofollow”>http://Rule #5: Use smart, cost-effective promotional techniques that will arrest the eye, tug at the heart, and convey what is unique and special about your business or service.   According to Martha the two most important keys to successful promotion … Continue reading →

Continue reading →” rel=”nofollow”>http://Rule #4: By sharing your knowledge about your product or service with your customers, you create a deep connection that will help you learn how best to build and manage your business.     When I got to this rule … Continue reading →

Continue reading →” rel=”nofollow”>http://Rule #3: Create a business plan that allows you to stay true to your big idea but helps you focus on the details. Then remain flexible enough to zoom in or out on the vital aspects of your enterprise as … Continue reading →

Continue reading →” rel=”nofollow”>http://Rule #2: Focus your attention and creativity on basic things, things that people need and want. Then look for ways to enlarge, improve, and enhance your big idea. I think this is great rule to think about when you are … Continue reading →